Island Food To Go Commercial Cooking, Packaging and Distribution
Market Analysis Summary
Instead of building a business around a preconceived concept, we conducted market research and built a concept around our consumers. Our market analysis identified the following key drivers as areas of opportunity to service Virginia's and other states where we have current and future customers:
Daily Special Menu: Nearly 95% of our surveyed focus group endorsed having a choice of having a variety of authentic Jamaican food for single meal specials. Island Food To Go's menu concept is built to offer a daily special meals. Our customers want the option to choose what satisfies their appetite during lunch times at an affordable cost to reduce the options of getting fast food.
Menu addition to a restaurant affiliates: American restaurants are increasing nationwide. The proliferation of international cookbooks, ethnic food magazines, TV cooking shows and Caribbean goods offers ample evidence that America, as a whole, is currently on an international tasting spree. In fact, eating places that identify themselves as ethnic establishments numbered nearly 78,000 in 2015 and recorded sales of $30.5 billion. Our research results do not identify any single ethnic style of restaurant as desired, but rather suggest that incorporating Island Food multi-ethnic food will influence their menu selection to give clients more selections will be popular. Again, variety is the underlying element for this concept.
The Catering Experience: Customer satisfaction with food and service has been and continues to be of utmost importance as the COVID-19 has limit most people from going out to eat as frequent as they want. Our findings for families and businesses are desiring more of a catering menu that have a variety of selections at the dining table. Island Food To Go takes all these factors in consideration for the design of this family and employee appreciation catering menu.
Reasonable Prices: This was no surprise given the economic tide as many people are out of work and are trying to save money. Although the restaurant industry has seen growth up to 2019, customers are demanding value for their dining dollar. Island Food to Go's menu is priced at a mid-tier level, with no entrée over $20. In addition, we have daily special and Appetizer selection priced between $1.50 - $9.50, allowing for budget dining and takeout service.
Island Food To Go's Business intends to market to a wide customer base. We want everyone to feel welcome and entertained. We will continue to use the following delivery platforms as targeted segments that contribute to our growth our business through virtual delivery services as shown below.
AMAZON STORE (Coming Soon)
Island Food To Go is a one-of-a-kind culinary establishment with a menu inspired by the idea of simple and honest cooking.
We developed a commercial distribution to prepare fresh food daily with authentic caribbean ingredients that taking you on a culinary journey like no other.
Our food products will reflects our passion for high-quality food presented in a simple yet pleasing manner.
JAMAICAN COOK AND GRILLED FOOD
CARIBBEAN SOUP & SALADS
CARIBBEAN NATURAL JUICES
CARIBBEAN CAKES & PATTIES
Our goal is to Produce Hundreds of Caribbean Ready Made Meals Daily For Distribution Through Several Channels.
Virtual Delivery Services
AMAZON STORE (Coming Soon)
We will be providing ready made meals for
ASSOCIATES STORE LOCATIONS
- Construction sites workers
Food Truck Vendors
Create more vegetarian dishes
Gluten Free Products
Vegetables Mix Request
Promoting healthy eating
BECOME AN ISLAND FOOD TO GO BRAND AMBASSADOR ASSOCIATE
Island Food To Go Catering and Takeout is a black owned business licensed in Loudoun County, Insured and registered with the Servsafe Food manager certification.
If you choose to resell our ready made meals from your location, we will pay you a percentage of the sale and include your location in our advertising and marketing so clients can find your store with the "ISLAND FOOD TO GO SOLD HERE" banner.
If you want to retail our products in your location or on your food truck please contact us to arrange a meeting to see how we can partner with your business to supply you daily with ready made meals.
Some packaged ready made meals can be shipped nationwide with the proper packaging.